Download PDF Search & Destroy: Why You Can't Trust Google Inc., by Scott Cleland Ira Brodsky

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Search & Destroy: Why You Can't Trust Google Inc., by Scott Cleland Ira Brodsky

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Review

"Scott Cleland's new book explains what getting 'Googled' really means having your private information exploited, your personal security compromised, your market choices eliminated, and your naive trust in the company's public pronouncements betrayed. Cleland's perspective will resonate most with conservatives and libertarians, but, in truth, every computer user needs to read this book before clicking on the Google site again." - Gary Reback, author of Free The Market! and the antitrust lawyer who spearheaded the Federal Government's case against Microsoft in the 1990s A courageous and important book -- persuasively argued and well defended. - Ben Edelman, Assistant Professor, Harvard Business School There is no one that writes more incisively about Google than Scott Cleland. - Randolph May, President, Free State Foundation --Expert testimonials" Search & Destroy provides an eye-opening assessment of Google's 'free services' that will lead many to question their online choices." --- Roger Entner, Analyst & Founder, Recon Analytics"Search and Destroy is an important book - for the first time it puts a spotlight on all the issues arising from Google's advertising and search dominance." --- Simon Buckingham, Founder of Appitalism

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About the Author

Scott Cleland is the world s leading Google critic. Cleland has testified before Congress three times about Google. He publishes GoogleMonitor.com and Googleopoly.net, and authors the widely read PrecursorBlog.com. As President of Precursor LLC, he consults for Fortune 500 clients. A former #1 ranked Institutional Investor independent analyst known for spotting early on why the Internet dotcom bubble would burst, Cleland was also the first analyst invited to testify before Congress about the missed warning signs of Enron s fraud and bankruptcy. Fortune profiled Cleland as ahead of the pack in raising questions about WorldCom's debt, profitability, and survival. Cleland is a former U.S. Deputy Assistant Secretary of State for Information and Communication Policy. He lives in the Washington D.C. area with his wife and two children.

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Product details

Hardcover: 329 pages

Publisher: Telescope Books; 1 edition (May 10, 2011)

Language: English

ISBN-10: 0980038324

ISBN-13: 978-0980038323

Product Dimensions:

6.2 x 1.5 x 9 inches

Shipping Weight: 1.4 pounds (View shipping rates and policies)

Average Customer Review:

4.2 out of 5 stars

23 customer reviews

Amazon Best Sellers Rank:

#784,828 in Books (See Top 100 in Books)

I read the Kindle version of this book – actually I only got about 30% of the way through the book because it just got repetitious and redundant. The authors just rant on and on and on.I’m a software engineer and one of the things I do is write Android apps that I sell on Google Play so I know a lot about this subject matter and a little bit about how Google works.There is a lot of truth in this book and also some innuendo. They talk a lot about the loss of user privacy but they never mention the tools, some which Google provides, that all users should know about that work to mitigate privacy loss; examples are the private modes in various browsers including Chrome’s incognito mode and Virtual Private Network services from various vendors that hide your I/P address.They don’t mention the Android Permissions system that makes Android Smartphone users aware of “dangerous” things an app is able to do before the app tries to do it. Users can always refuse to grant such permissions.This doesn’t mean the book is bad or wrong but I think it does mean that the book is biased – they tell all the bad but don’t tell the whole story. They also talk about stuff that has not been around for years such as Google Desktop.I would like to see this book re-written by someone who would sift all this information down into a well organized and unbiased book because, as I said, there is a lot of truth in this book. I imagine that such a book would be 35% the size of this book.

There is nothing like real facts and historical reality to give perspective. Mr. Cleland has documented this history lesson on the world's most powerful search engine with endless footnotes and fact checking. The enormous global scale of ambitions and accomplishments of this colossus cannot be underestimated and should be recognized and understood by all who use Google. This is not to say we shouldn't use their many resources but if you do, don't be naive about how they may use the information you freely offer them. This book will help you to comprehend at least some of this and should be in every Google user's library.

Thoroughly researched work on the various influences of Google. Chairman Eric Schmidt portrayed as somewhat arrogant and shallow by the author. If even half of the narrative is in fact true, it's a very disconcerting one.

A great expose of one of the new Silicon Valley " Robber Barons" which is threatening free speech in our country by its war against conservative ideas.

Worthwhile read.

Everyone who uses the Internet should read this book. Everyone who values democracy should guard against Googlism. EU's GDPR is a start.

as described

This work contains an important message that all should hear/read, but I found some of the content to be too repetitive. The author made his case on a particular topic/issue in one chapter, but does so again on the same topic/issue in subsequent chapters, with a little bit of extra information added. The book therefore contains less revelations than the length would suggest. Just when the book started to engage me at about 60% (on the Kindle) it ended. It was a bit of a frustrating read, but this does not mean the book should not be read. I strongly recommend it. I support the author's views on Google = "G-d" (omni-), and found the parallels with communism revealing. Google may be your friend today, but whoever controls it tomorrow may not be ...

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